*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 84px; }
body { margin: 0; background: var(--color-bg); color: var(--color-text); font: 400 16px/1.65 var(--font-body); -webkit-font-smoothing: antialiased; }
img { max-width: 100%; display: block; }
h1, h2, h3, h4 { font-family: var(--font-display); line-height: 1.15; margin: 0; }
p { margin: 0; }
ul { margin: 0; padding: 0; list-style: none; }
a { color: inherit; }
.wrap { width: min(1200px, 100% - 48px); margin-inline: auto; }

/* ---------- Logo ---------- */
.logo { display: inline-flex; align-items: center; gap: 12px; text-decoration: none; color: var(--color-primary); }
.logo img { height: 44px; width: auto; }
.logo .word { font-family: var(--font-logo); font-weight: 700; line-height: 1; display: flex; flex-direction: column; align-items: center; }
.logo .word b { font-size: 1.35rem; font-weight: 700; }
.logo .word small { font-size: .78rem; letter-spacing: .32em; margin-right: -.32em; margin-top: 2px; }
.logo-stack { flex-direction: column; gap: 18px; }
.logo-stack img { height: 150px; }
.logo-stack .word b { font-size: 3rem; }
.logo-stack .word small { font-size: 1.75rem; }

/* ---------- Header ---------- */
.site-header { position: sticky; top: 0; z-index: 20; background: rgba(255,255,255,.94); backdrop-filter: blur(10px); border-bottom: 1px solid var(--color-border); }
.site-header .wrap { display: flex; align-items: center; justify-content: space-between; height: 76px; }
.site-nav { display: flex; align-items: center; gap: 28px; }
.site-nav a { text-decoration: none; font-size: .78rem; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; color: var(--color-dark); }
.site-nav a:hover { color: var(--color-primary); }
.menu-toggle { display: none; background: none; border: 0; padding: 8px; cursor: pointer; color: var(--color-dark); }
@media (max-width: 960px) {
  .menu-toggle { display: block; }
  .site-nav { display: none; position: absolute; top: 76px; left: 0; right: 0; flex-direction: column; gap: 0; background: #fff; border-bottom: 1px solid var(--color-border); padding: 8px 24px 16px; }
  .site-nav.open { display: flex; }
  .site-nav a { padding: 12px 0; width: 100%; }
}

/* ---------- Botones ---------- */
.btn { display: inline-flex; align-items: center; gap: 8px; font: 700 .82rem var(--font-body); letter-spacing: .08em; text-transform: uppercase; text-decoration: none; padding: 15px 26px; border-radius: 999px; border: 2px solid var(--color-primary); cursor: pointer; transition: background .2s, color .2s; }
.btn-primary { background: var(--color-primary); color: #fff; }
.btn-primary:hover { background: var(--color-primary-strong); border-color: var(--color-primary-strong); }
.btn-ghost { background: transparent; color: #fff; border-color: rgba(255,255,255,.5); }
.btn-ghost:hover { border-color: #fff; }
.site-nav .btn { color: #fff; padding: 11px 20px; }

/* ---------- Secciones ---------- */
section { padding: 112px 0; position: relative; overflow: hidden; }
.dark { background: var(--color-dark); color: #fff; }
.tint { background: var(--color-surface); }
.kicker { display: flex; align-items: center; gap: 14px; margin-bottom: 18px; }
.kicker svg { width: 46px; height: auto; color: var(--color-accent); flex: none; }
.kicker span { font-size: .78rem; font-weight: 700; letter-spacing: .2em; text-transform: uppercase; color: var(--color-primary); }
.dark .kicker span { color: var(--color-accent); }
.section-title { font-size: clamp(2rem, 4.2vw, 3.1rem); font-weight: 800; text-transform: uppercase; color: var(--color-primary); letter-spacing: -.01em; }
.dark .section-title { color: #fff; }
.lead { font-size: 1.12rem; max-width: 64ch; margin-top: 20px; color: var(--color-muted); }
.dark .lead { color: rgba(255,255,255,.78); }
.grid { display: grid; gap: 24px; margin-top: 56px; }
.g2 { grid-template-columns: repeat(2, 1fr); }
.g3 { grid-template-columns: repeat(3, 1fr); }
.g4 { grid-template-columns: repeat(4, 1fr); }
@media (max-width: 960px) { .g3, .g4 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 680px) { .g2, .g3, .g4 { grid-template-columns: 1fr; } section { padding: 80px 0; } }

/* Tarjeta morada (como en las diapositivas) */
.card { background: var(--color-primary); color: #fff; border-radius: var(--radius); padding: 34px 34px 36px; }
.card h3 { font-size: 1.05rem; font-weight: 700; text-transform: uppercase; letter-spacing: .02em; margin-bottom: 14px; }
.card p { font-size: .96rem; color: rgba(255,255,255,.9); }
.card ul { margin-top: 14px; display: grid; gap: 10px; }
.card li { font-size: .94rem; padding-left: 18px; position: relative; color: rgba(255,255,255,.92); }
.card li::before { content: ""; position: absolute; left: 0; top: .62em; width: 6px; height: 6px; border-radius: 50%; background: #fff; }
.card li strong { font-weight: 700; color: #fff; }
.card .tag { display: inline-block; font-size: .72rem; font-weight: 700; letter-spacing: .14em; margin-bottom: 10px; padding: 4px 10px; border-radius: 999px; background: rgba(255,255,255,.18); }

/* Tarjeta blanca con borde */
.card-line { background: #fff; color: var(--color-text); border: 1px solid var(--color-border); border-top: 4px solid var(--color-primary); }
.card-line h3 { color: var(--color-primary); }
.card-line p, .card-line li { color: var(--color-muted); }
.card-line li::before { background: var(--color-primary); }
.card-line li strong { color: var(--color-text); }

/* ---------- Hero ---------- */
.hero { background: var(--color-dark); color: #fff; padding: 120px 0 128px; }
.hero .wrap { display: grid; grid-template-columns: 1.15fr .85fr; gap: 64px; align-items: center; }
.hero h1 { font-size: clamp(2.4rem, 5.4vw, 4.1rem); font-weight: 800; text-transform: uppercase; letter-spacing: -.015em; }
.hero h1 em { font-style: normal; color: var(--color-accent); }
.hero p { font-size: 1.15rem; color: rgba(255,255,255,.8); max-width: 54ch; margin-top: 26px; }
.hero .actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 40px; }
.hero-mark { background: #fff; border-radius: 28px; padding: 56px 32px; display: grid; place-items: center; }
.deco { position: absolute; color: var(--color-accent); opacity: .9; pointer-events: none; }
.hero .deco { width: 300px; left: -150px; top: -60px; }
@media (max-width: 960px) { .hero .wrap { grid-template-columns: 1fr; } .hero-mark { display: none; } }

/* ---------- Modelo operativo (reloj de arena) ---------- */
.model { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: center; margin-top: 56px; }
.model-list { display: grid; gap: 28px; }
.model-list h3 { font-size: 1rem; font-weight: 700; text-transform: uppercase; letter-spacing: .04em; margin-bottom: 8px; }
.model-list li { color: rgba(255,255,255,.8); padding-left: 16px; position: relative; font-size: .96rem; }
.model-list li::before { content: "•"; position: absolute; left: 0; color: var(--color-accent); }
.hourglass { position: relative; width: 100%; max-width: 520px; margin-inline: auto; }
.hourglass svg { width: 100%; color: var(--color-accent); }
.hourglass span { position: absolute; left: 0; right: 0; text-align: center; font-weight: 800; text-transform: uppercase; font-size: clamp(.8rem, 1.5vw, 1.05rem); letter-spacing: .03em; color: #fff; }
@media (max-width: 960px) { .model { grid-template-columns: 1fr; } }

/* ---------- Pasos ---------- */
.steps { display: grid; grid-template-columns: repeat(5, 1fr); gap: 16px; margin-top: 56px; counter-reset: step; }
.steps.six { grid-template-columns: repeat(6, 1fr); }
.step { background: #fff; border: 1px solid var(--color-border); border-radius: var(--radius); padding: 28px 22px; counter-increment: step; }
.step::before { content: "0" counter(step); display: block; font-weight: 800; font-size: 1.6rem; color: var(--color-primary); margin-bottom: 14px; }
.step h3 { font-size: .9rem; font-weight: 700; text-transform: uppercase; color: var(--color-text); letter-spacing: .02em; }
.step .claim { font-style: italic; color: var(--color-primary); font-size: .9rem; margin: 6px 0 12px; }
.step p, .step li { font-size: .86rem; color: var(--color-muted); }
.step li { margin-top: 8px; }
.step li strong { color: var(--color-text); }
@media (max-width: 1100px) { .steps, .steps.six { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 680px) { .steps, .steps.six { grid-template-columns: 1fr; } }

.roles { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 56px; }
.role { text-align: center; }
.role .ring { width: 116px; height: 116px; border-radius: 50%; border: 6px solid var(--color-accent); margin: 0 auto 22px; display: grid; place-items: center; color: var(--color-primary); }
.role .ring svg { width: 44px; height: 44px; }
.role h3 { font-size: 1rem; font-weight: 700; text-transform: uppercase; color: var(--color-primary); margin-bottom: 10px; }
.role p { font-size: .94rem; color: var(--color-muted); max-width: 34ch; margin-inline: auto; }
@media (max-width: 760px) { .roles { grid-template-columns: 1fr; } }

.note { margin-top: 40px; padding: 22px 28px; border-left: 4px solid var(--color-primary); background: #fff; border-radius: 0 12px 12px 0; color: var(--color-muted); font-size: .95rem; max-width: 900px; }

/* ---------- Calidad ---------- */
.qms { display: grid; grid-template-columns: .9fr 1.1fr; gap: 32px; margin-top: 56px; align-items: start; }
.qms-intro p + p { margin-top: 14px; }
.qms-intro p { color: var(--color-muted); }
@media (max-width: 860px) { .qms { grid-template-columns: 1fr; } }

/* ---------- Contacto ---------- */
.contact { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: start; margin-top: 56px; }
.person { display: flex; align-items: center; gap: 22px; margin-top: 36px; }
.person img { width: 104px; height: 104px; border-radius: 50%; object-fit: cover; border: 4px solid var(--color-accent); }
.person h3 { font-size: 1.3rem; font-weight: 700; }
.person .role-title { color: var(--color-accent); font-weight: 600; font-size: .9rem; }
.person a { display: block; text-decoration: none; color: rgba(255,255,255,.85); font-size: .95rem; margin-top: 4px; }
.person a:hover { color: #fff; }
blockquote { margin: 0; font-style: italic; font-size: 1.08rem; color: rgba(255,255,255,.85); border-left: 4px solid var(--color-accent); padding-left: 24px; }
blockquote footer { font-style: normal; margin-top: 14px; color: var(--color-accent); font-weight: 600; font-size: .9rem; }
.form { background: #fff; color: var(--color-text); border-radius: var(--radius); padding: 40px; display: grid; gap: 18px; }
.form h3 { font-size: 1.3rem; font-weight: 800; text-transform: uppercase; color: var(--color-primary); }
.form label { display: grid; gap: 6px; font-size: .78rem; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--color-dark); }
.form input, .form textarea, .form select { font: 400 1rem var(--font-body); padding: 13px 15px; border: 1px solid var(--color-border); border-radius: 10px; background: #fff; color: var(--color-text); }
.form textarea { min-height: 130px; resize: vertical; }
.form input:focus, .form textarea:focus, .form select:focus { outline: 2px solid var(--color-primary); outline-offset: 1px; border-color: transparent; }
.form .row2 { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.form .btn { justify-self: start; }
.form-status { font-size: .95rem; font-weight: 600; color: var(--color-primary); }
.form-status.error { color: #b3261e; }
.hidden { display: none; }
@media (max-width: 860px) { .contact { grid-template-columns: 1fr; } .form .row2 { grid-template-columns: 1fr; } .form { padding: 28px; } }

/* ---------- Footer ---------- */
.site-footer { background: var(--color-darker); color: rgba(255,255,255,.65); padding: 48px 0; font-size: .85rem; }
.site-footer .wrap { display: flex; justify-content: space-between; align-items: center; gap: 24px; flex-wrap: wrap; }
.site-footer .logo { color: var(--color-accent); }
.site-footer a { text-decoration: none; }
.site-footer a:hover { color: #fff; }
.lc { text-transform: none; font-style: normal; }

/* ---------- Multipágina ---------- */
.site-nav a.active:not(.btn) { color: var(--color-primary); }
.site-nav a.active:not(.btn) { box-shadow: inset 0 -2px 0 var(--color-primary); padding-bottom: 4px; }
@media (max-width: 960px) { .site-nav a.active:not(.btn) { box-shadow: none; } }
.page-hero { background: var(--color-dark); color: #fff; padding: 96px 0 104px; }
.page-hero h1 { font-size: clamp(2.2rem, 4.8vw, 3.6rem); font-weight: 800; text-transform: uppercase; max-width: 20ch; }
.page-hero h1 em { font-style: normal; color: var(--color-accent); }
.page-hero p { font-size: 1.12rem; color: rgba(255,255,255,.8); max-width: 60ch; margin-top: 22px; }
.page-hero .actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 36px; }
.page-hero .deco { width: 280px; right: -110px; top: -50px; left: auto; }

.audience { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: 56px; }
.audience a { text-decoration: none; display: flex; flex-direction: column; border-radius: var(--radius); padding: 44px 40px; transition: transform .2s, box-shadow .2s; }
.audience a:hover { transform: translateY(-4px); box-shadow: 0 18px 40px rgba(61,61,61,.18); }
.audience .for-sponsors { background: var(--color-primary); color: #fff; }
.audience .for-pharmacies { background: var(--color-dark); color: #fff; }
.audience .tag { font-size: .74rem; font-weight: 700; letter-spacing: .18em; text-transform: uppercase; opacity: .8; }
.audience h3 { font-size: 1.7rem; font-weight: 800; text-transform: uppercase; margin: 12px 0 14px; }
.audience p { color: rgba(255,255,255,.86); }
.audience ul { margin: 20px 0 28px; display: grid; gap: 8px; }
.audience li { padding-left: 18px; position: relative; color: rgba(255,255,255,.9); font-size: .96rem; }
.audience li::before { content: ""; position: absolute; left: 0; top: .62em; width: 6px; height: 6px; border-radius: 50%; background: var(--color-accent); }
.for-sponsors li::before { background: #fff; }
.audience .more { margin-top: auto; font-weight: 700; font-size: .82rem; letter-spacing: .1em; text-transform: uppercase; }
@media (max-width: 860px) { .audience { grid-template-columns: 1fr; } .audience a { padding: 34px 28px; } }

.cta { text-align: center; }
.cta .section-title { margin-inline: auto; }
.cta .lead { margin-inline: auto; }
.cta .actions { display: flex; justify-content: center; flex-wrap: wrap; gap: 14px; margin-top: 36px; }
.split { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: center; }
@media (max-width: 860px) { .split { grid-template-columns: 1fr; gap: 40px; } }
.check { display: grid; gap: 14px; margin-top: 28px; }
.check li { padding-left: 34px; position: relative; color: var(--color-muted); }
.check li::before { content: "✓"; position: absolute; left: 0; top: 0; width: 22px; height: 22px; border-radius: 50%; background: var(--color-primary); color: #fff; font-size: .75rem; font-weight: 700; display: grid; place-items: center; }
.check li strong { color: var(--color-text); }
.dark .check li { color: rgba(255,255,255,.8); }
.dark .check li strong { color: #fff; }
.dark .step { background: rgba(255,255,255,.06); border-color: rgba(255,255,255,.12); }
.dark .step h3 { color: #fff; }
.dark .step p { color: rgba(255,255,255,.75); }
.dark .step::before { color: var(--color-accent); }
.steps.four { grid-template-columns: repeat(4, 1fr); }
@media (max-width: 1100px) { .steps.four { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 680px) { .steps.four { grid-template-columns: 1fr; } }
.form-light { border: 1px solid var(--color-border); }